I never said it would be easy. We've let tech innovation severely outpace the acquisition of wisdom needed to use it equitably and ethically. We're going to have to do some serious work on many fronts in the coming decades if we want to draw down that deficit. That's big picture, obviously, but there are smaller implementations we can make in the here and now to get started. One avenue I advocate for is the long overdue implementation of a computer science element as a requirement for high school graduation, which includes a robust course in tech ethics. In broader terms, I think ethics needs to be a mandatory aspect of public education at all levels, appropriate to the intellectual capacity of students as they progress, naturally. This way, when more advanced methods emerge for the study of the brain and psychological profiling, we'll at least have some broad social safeguards against the abuses of bad agents looking to exploit the naive and vulnerable. And we'll have a somewhat more competent population where technology is concerned, who can hopefully help to stem the proliferation of malicious behavior, as in more people being aware of how android apps are designed, how they can be abused and how common people can guard against those abuses. I know this seems a bit nebulous with regard to the original point, but it's all about improving the wisdom and intellectual compentency of society at large. Anything we can do on an individual level now will be a collective boon to society down the road.